Adventure Travel and Outdoor Industry Law

Chun is committed to meeting and serving the legal needs of adventure travel companies to help them succeed and thrive.  As an avid adventure traveler who understands and shares the same values as the adventure travel industry, Chun combines her extensive legal experience and industry insight to create tailor-made legal solutions for her clients.  She works closely with and has handled a variety of matters for adventure travel companies, including drafting booking terms and conditions and waivers of liability and providing strategic legal and business advice.  Her clients cruise to Antartica, explore the rainforests of South America, lead African safaris, climb mountains, bike through Europe, hike, kayak, scuba dive, and more.

Chun’s services include

  • Contract drafting and negotiation
  • Risk management
  • Vendor/Supplier advice
  • International issues
  • Corporate formation
  • Intellectual Property
  • Incident response
  • Litigation
  • Online issues and agreements
  • Outside General Counsel

Chun provides outside general counsel services to companies that do not have in-house counsel but want the benefits of having a single point of contact for their legal needs.  By having one point of contact, adventure travel companies are able to obtain efficient legal services, consistent legal and business advice, and cost-effective strategic legal solutions.

Further, given the nature of the adventure travel business, Chun maintains an international network of lawyers and industry experts who can advise on issues that her clients may encounter in various countries around the world.

As a member and industry partner of the Adventure Travel Trade Association (ATTA), Chun has presented webinars on important legal issues that affect adventure travel companies and provided valuable legal templates to ATTA members as a membership benefit.  Those templates include the booking terms and conditions, liability waiver, and website terms of use.  Chun also presented a seminar entitled “Risk Management-Navigating Legal Risk in Adventure Tourism” at ATTA’s 2011 Adventure Travel World Summit in Chiapas, Mexico.

Chun is a contributor to PathWrangler’s eBook “Living the Dream: An Entreprenuer’s Guide to Starting and Operating a Successful Adventure Travel Company,” which discusses how to start an adventure travel company.  Sections she authored include risk management process and plan, booking terms and conditions, waiver of liability and assumption of risk, website terms of use, digital contracts, working with suppliers and vendors, intellectual property, industry standards, and compliance with applicable laws.

Chun’s passions include travel, scuba diving, protecting the environment, and cooking.  She loves to explore the world and experience new cultures while engaging in outdoor pursuits. A lifelong traveler, she has explored 43 countries in Asia, Europe, Latin America and Africa.  Some of her most exciting adventures include the Everest Base Camp trek, camel riding at India’s Sam sand dunes, rock climbing in Thailand, close encounters with wildlife in South Africa, and soft coral diving in Fiji.